Brian Clark

Building a Defensible Business

Building a Defensible Business

The global economy is in bad shape right now. That is perhaps the understatement of the century.In the span of 8 weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the new “normal” is going to be whenever it mercifully arrives.What we do know -- because we learned it during the financial crisis of 2008, and in many examples prior -- is that the businesses that will survive this economic turmoil, and possibly even thrive on the other side of it, are those that are able to adapt to the changing economic reality. In other words: those with a defensible business model. In this episode of 7-Figure Small, Brian Clark defines what a defensible model is, uses examples like AirBNB, Uber, and Amazon to illustrate it, and explains how it applies to building a 7-figure small business that is audience-first as opposed to product-first.***This episode of 7-Figure Small is brought to you by Next Level 7 -- Brian Clark’s free audio course that teaches you how to start stacking the building blocks of a defensible business. Most notably, you’ll learn what’s working for attracting an audience and discovering what they want to buy, which are the first steps toward building a business that truly has the ability to adapt to changing times. To get started for free, go to

Duration: 42 min

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