Salesforce

Meeting Your Customers Where They Are with Bitty & Beau’s Coffee co-founders, Amy and Ben Wright, and Salesforce EVP & GM of B2B CRM, Bill Patterson

Meeting Your Customers Where They Are with Bitty & Beau’s Coffee co-founders, Amy and Ben Wright, and Salesforce EVP & GM of B2B CRM, Bill Patterson

Today's guests are Bitty & Beau’s Coffee co-founders, Amy and Ben Wright, and Salesforce EVP & GM of B2B CRM, Bill Patterson. Ben and Amy share how they try to support their employees and customers on a personal level, communicate with honesty, and show their appreciation. They explain how they are using eCommerce to facilitate interactions with customers in today’s environment, and how they are recreating their in-person experience online through social media. Please note that halfway through the episode, VP of Trailhead Evangelism at Salesforce, Leah McGowen-Hare, joins the discussion to host a Q&A with our guests. To learn more about Leading Through Change and to access additional resources to help you and your business manage during this global crisis, go to salesforce.com/blog.

Duration: 21 min

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