3 Key Factors In Improving AdTech Transparency
The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?” The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become. One of the most recent surveys shows that only a very small fraction of people have a good understanding of what happens to their data. Clearly, despite the recent improvements in transparency, we still have a long way to go. So what do the experts currently have to say about this issue?
Duration: 8 min