McKinsey Marketing & Sales

Discussion in Digital

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

Episodes: 10

Display

Moving B2B companies into the digital world

Duration: 20 min

Reimagining customer experience in mobile age

Duration: 20 min

The new world of marketing

Duration: 21 min

Measuring marketing's impact

Duration: 21 min

Mobile: What's next

Duration: 24 min

War for talent in the digital age

Duration: 24 min

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