Kerel Cooper

Episode 10: The Subscriber Lifecycle & Email Virality

Episode 10: The Subscriber Lifecycle & Email Virality

“Customer Lifecycle” is a term you usually hear about in marketing. It’s used to describe the progression of steps a customer goes through from consideration, to purchase to loyalty. In this episode we talk to Chad White, Research Director at Litmus and author of the book, "Email Marketing Rules," about the Subscriber Lifecycle and email virality.

Duration: 16 min

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