Kerel Cooper

Episode 15: Leveraging Email To Continue The Conversation

Episode 15: Leveraging Email To Continue The Conversation

In this episode we recap the top three most played podcasts of 2017. All three center around email as a main way to continue the conversation with your audience. We cover the role email plays for online retailers; testing and technology; personalization; content; and re-engagement versus win-back. Podcasts featured: Episode 8: Email Marketing Strategy for Online Retailers with Valeria Chisca, Senior Manager of Customer Revenue at Rue La La. Episode 9: Data-Driven Content Marketing and The Power of Email with Jay Baer, President of Convince & Convert Episode 10: The Subscriber Lifecycle & Email Virality with Chad White, Research Director at Litmus

Duration: 16 min

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