Product: Knowledge

We‘re all obsessed with product brands, especially those that are purpose-based and visionary. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure.Hosts Andreas Schwabe is Director of Media Services, and & Laurier Mandin is founder/CEO and of Graphos, an international product marketing agency. They flush out insights and vision into the fascinating  world of consumer product Go-to-Market strategy for purpose-driven brands.

We‘re all obsessed with product brands, especially those that are purpose-based and visionary. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure.Hosts Andreas Schwabe is Director of Media Services, and & Laurier Mandin is founder/CEO and of Graphos, an international product marketing agency. They flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands.

Episodes: 6

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