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6. Why People Buy - Part 2 - JTBD for innovative products with Alan Klement

6. Why People Buy - Part 2 - JTBD for innovative products with Alan Klement

Part 2 of 2: Alan Klement wrote "When Coffee and Kale Compete: Become great at making products people will buy." The book provides a new way of thinking about your business: people don't buy your product for features, they hire your product to do a job: to make their life better.Klement’s perspective on “Jobs to Be Done” (JTBD) is game-changing, transforming how product marketers approach and understand products and customers.Episode 1: What is "Jobs to be done" theory?Episode 2: A deeper dive: how to apply JTBD to your business.Book: http://www.whencoffeeandkalecompete.comTwitter: @alanklementJobs to Be Done Website: https://jtbd.info

Duration: 24 min

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