Videos That Sell Products, With Stephanie Testa

Videos That Sell Products, With Stephanie Testa

Video, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’re talking about video because digital marketing adds complexity and sharability. Video is a cool medium: the audience is passive. They feel what - more or less - what they're shown to feel. But emotionas aren’t the most effective way to market your new product. In fact, Stephanie Testa thinks the focus should be on authenticity. Stephanie Testa started out as a film and media student with a passion for documentaries. She work as a technical consultant on documentaries until forming her own studio: One Glass - a New York City based production studio focusing on branded entertainment and product videos.

Duration: 23 min

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