Interview with Laura Markley about "sustainable" packaging
This episode featured a conversation Laura Markley from Waste Free PhD. We talked about packaging - if we want more “sustainable” packaging, what are the metrics we should be looking to when informing our decisions? There is a lot of wishful thinking and greenwashing on this topic. That glass, aluminum and cardboard, for example, is the easy eco option. Many times it’s not - recyclability and intensiveness along the lifecycle are often seemingly missed points for these packaging types. What is the most environmentally sound packaging option? The major take home of this conversation was that #itscomplexitdepends but what's for sure? Black and white answers just don't work. And accessibility needs to be a big part of the equation when deciding what's right for you.
Duration: 1 hr 6 min