Worthix

S5E12: Gabe Larsen - When New Business is Scarce, Make Every Experience Count

S5E12: Gabe Larsen - When New Business is Scarce, Make Every Experience Count

Gabe Larsen leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Prior to joining Kustomer, Gabe was the VP of Marketing for XANT (formerly InsideSales.com) where he helped create the sales acceleration category and grow the company from six to nearly one-hundred million in revenue. Gabe oversaw the brand transformation, establishing XANT as an industry thought leader, and pioneering a new enterprise go-to-market motion. If Gabe is not creating marketing strategies, partnering with sales people to close a deal, producing content to build pipeline, or pioneering new marketing and sales approaches, you’ll find him at home playing with his four boys, at the nearest karaoke bar pretending he’s on America’s Got Talent, or at the gym playing basketball like he’s still in high school. Follow Gabe Larsen on LinkedIn: www.linkedin.com/in/gabelarsen/ Follow Gabe Larsen on Twitter: @GabeLarsen Listen to Gabe's Podcast here: www.kustomer.com/blog/category/podcast/ Follow Worthix on LinkedIn: www.linkedin.com/in/worthix/ Follow Worthix on Twitter: @worthix   Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

Duration: 45 min

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