Worthix

S5E3: Patricia Houston - Stop Shifting the Burden to Your Customers

S5E3: Patricia Houston - Stop Shifting the Burden to Your Customers

Patricia (Tricia) Houston is an award-winning marketing research expert, experiential marketing aficionado, and visionary entrepreneur. She founded MMR LIVE Experience Design to help brands and agencies create better emotional connections with their audiences. Under Tricia's leadership, the team at MMR LIVE blends experiential marketing, research, and operational know-how into one integrated ethos. This next-gen approach is transforming innovation and organizational change to create #ExperienceBuilt brands. A UGA Master of Marketing Research grad (’09), Tricia serves on the executive committee of the Family Promise North Fulton/Dekalb board, is the 2020 President of the SE Chapter of the Insights Association, and an avid support of WIRe (Women in Research). Follow Patricia on LinkedIn: linkedin.com/in/patriciabhouston/ Follow Patricia on Twitter: @TriciaBHouston Follow MMR Live on Twitter: @MMRLIVECX Follow Worthix on LinkedIn: linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn: linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

Duration: 39 min

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